Business

WordPress.com Just Upped their TLD’s by 12

In the blogging world WordPress is at the top of the pack. It’s easy to use, has a variety of tools, widgets and themes and is continually growing and evolving. In today’s world of ever-changing technology, you can’t sit still and expect to stay at the forefront. You have to move with technology and that’s exactly what WordPress is doing. WordPress is now offering their users 12 more top-level domains (TDL’s). Top-level domains are at the highest level of the domain name system on the Internet; i.e.: .com, .net, .org. With WordPress’s customer base expanding, they need to be able to fill the needs of people all around the globe. These new TDL’s are: .com.br .net.br .biz .mobi .info .mx .es .nl .be .fm .tv .in If you’re interested in changing to one of these new TDL’s it’s pretty easy. All you have to do is go to Store and then “My Domains”. They now have a total of 17 TDL options available for people looking to buy a domain name. Here’s a list of the new TDL’s they offer and their cost: Make sure that you choose the right TDL for your site. You can choose any of them, it doesn’t depend on where you live, but you might want to do your research into how that could affect your relationship with Google. You still have to keep in mind SEO and your audience. Make sure you do something they will remember. This site will help you get started.

What is Vimeo?

When most people think of videos on the internet, they think of YouTube. It has by far the largest market share, and is the most popular video site on the internet by a wide margin. Despite its dominance YouTube isn’t the only place to watch or share a video, though, and one website that has done a particularly good job of carving out a niche for itself is Vimeo. What makes Vimeo different is its focus on artistic, or artistically themed work. YouTube will host anything anybody points a camera at. Vimeo is looking for quality only. That means that viewers interested in high quality content are also attracted to Vimeo.  In addition YouTube is free to everybody. Vimeo offers a paid membership that unlocks more features for their best users. One result of this combination of differences is that the community at Vimeo is far more supportive than the one at YouTube. As a matter of fact, there’s no comparison at all. The difference is immediately apparent in the comments section on almost any video. Whereas YouTube comments are notoriously low class, Vimeo comments generally reflect a supportive and appreciative mindset. Some of the features that come with the Vimeo paid subscription are pretty nice. For instance, the Enhancer enables you to add music (much of it free) to your videos. Their Video School contains tutorials on how to create a great piece. Music Store is the place to find all the tracks that can be used with the Enhancer tool. Creative Commons is a repository you can access for free public domain video content. And Tip Jar […]

FTC and the Do Not Track Initiative

Early in 2010, after a few years of researching and debating, the Federal Trade Commission (FTC) proposed the Do Not Track Initiative. The FTC argues that online users should be allowed to “choose whether they want to allow websites to collect information about their Internet activity and use it to deliver targeted advertisements and for other purposes.” The FTC believes that internet users should be able to choose whether or not their information is gathered for advertising purposes. This led to several arguments with advertising agencies and businesses and several more discussions on the privacy of online consumers. Preventing advertisers from collecting information would obviously hurt affiliate marketing and other online marketing industries. Gathering information is almost essential to the online marketing campaign. If marketers are unable to collect information, internet advertising would be less direct and targeted. Some advertisers might comment that being unable to gather this information might even hurt the online consumers because they would miss out on advertisements that are directly targeted to their interests. At the same time, internet users need to be protected from fraud. The FTC must protect users from losing their private information on the internet. As part of the argument, several Internet servers started providing a way for online users to opt out of being tracked. The servers promised that if users chose to opt out of being tracked, other companies could not collect their data and personal information. Firefox was the first to implement the feature, and then Internet Explorer, Safari, Opera, and Google later implemented the feature. Companies found ways to sidestep this internet server feature, which […]

Why Excessive HTTP Requests Are Bad for Your Site

HTTP requests are what make the internet possible; they provide the information and files needed to enrich your desktop experience. But just as your mother always told you, too much of a good thing can be a bad thing. If you eat too many delicious chocolates, you will get sick. If you allow for too many HTTP requests, your client’s internet experience might slow down. And ultimately your business will suffer. Sometimes the lessons of life can only be learned through personal experience. Just as our society is now trying to deal with the effects of widespread obesity from years of overeating, the internet sphere is now dealing with the overuse of HTTP requests. Every request that is made will add to the amount of time your website takes to load. If your website takes too long to download, you might lose some of your users’ interest before your website even finishes downloading. HTTP stands for a Hypertext Transfer Protocol. An HTTP request occurs when your server requests to transfer hypertext and information from another server to your server. The less information transferred or the fewer times that an HTTP request is sent, the faster it will transfer. When you are creating your website or driving traffic to your website, there are a few things you can avoid to sidestep a buildup of excessive HTTP requests on your website. URL redirects, JavaScript requests, CSS requests, or too many requests can negatively affect your user experience. URL Redirects URL redirects are useful and can help you bring traffic to your websites from various different traffic sources. It’s common to […]

What is CPV Advertising?

When it comes to advertising for your business there are a lot of routes you can take. You can go with physical ads such as flyers, newspapers, billboards, etc. You can use TV and radio by having commercials and infomercials. Or you can go with the internet. This is where most people are starting to advertise because this is where most of the population spends their time. Advertising on the internet is full of opportunities. There are various methods and techniques you can use. One very effective method and yet one that is not widely used is called CPV advertising. CPV means cost per view. That means that as the advertiser, you only pay when your ad pops up on a viewer’s browser. You pay when someone sees it. CPV advertising is one of the best tools you have. It is easy to get started on and there are many sources you have available that can teach you how to do it. In order to have a successful ad campaign there are several things you need to know about CPV advertising. Knowing these important factors will make the process a lot smoother for you and help you ensure that you get the best results. Advertise Locally: Your ad can pop up in front of your competitor’s website. Your ad can include your website, landing pages or coupons and other incentives. This is a great way to encourage prospective customers to look at your site instead of your competitor’s. Know What a CPV Ad Looks Like: Research other pop up ads. If you don’t’ know how to do web design, it might in […]
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    What Chargebacks Mean for Your Ecommerce Site’s Bottom Line

What Chargebacks Mean for Your Ecommerce Site’s Bottom Line

As an entrepreneur there are many things in business that you just have to learn about through experience, and that’s not always a good thing. Every entrepreneur has had hard lessons at some point in their career that they wish they could have skipped over. As your business grows and you bring in new customers, you risk running into problems with customer satisfaction. Customer satisfaction is at the heart of your company’s success. An unhappy customer can lead to several problems for you and your company. One these problems are chargebacks. Chargebacks are often not considered when starting your own business but they can be extremely detrimental to your bottom line.  First we should clarify exactly what a chargeback is.  A chargeback can occur in several different ways. It can happen when a customer reviews a transaction on their bank statement and claims that it was placed fraudulently. They can also claim that the business didn’t hold up their end of the purchase agreement by not delivering the product. Or the customer can state that the product was delivered but didn’t meet the expectations that were promised by the company. The customer can then call their bank and dispute the validity of the transaction and their bank will return their funds to them. How does this affect your business? Well frankly chargebacks are a pain in the neck. When your customer disputes the transaction with their bank the bank will in turn charge a reversal or chargeback through your Merchant Service Provider (MSP) and they will pull the funds from your depository bank account. After these funds have been removed you will generally receive […]

Various Forms of Images that Can Boost Your Site

There are several ways you can add variety to your website. Variety makes it more appealing and sets you apart from your competition. One of the best ways to do this is by adding images. Google loves images; people love images; that means you should love images. Images not only add a little extra something to your site, they can also boost your search engine stats. Images aren’t just a picture at the start of every article or on a couple different pages of your site. The world of images is vast and full of opportunity. Pictures aren’t the only kinds of images you can use. Make sure you are finding other forms to use. There are several ways to bring images to your site that can add variety and character. Quotes: Quotes can be put in a quote box, on another image or just in a fun catchy font. Stock Images: Stock images are useful if you can’t take you own photos. You can buy the rights to them. You can add writing to them to add some variation. Photos: Many people forget that they can take their own photos. They might not look as professional as some of the stock photos out there, but you can learn how to take good pictures. Videos: Create videos to enhance articles, products, events, etc. They can be fun, informative, creative, how to’s, anything that would work with your site. Slide Shows: You can use slide shoes like a Power Presentation. They can be about your site, FAQ’s, or just information your readers would find informative. Infographics: Infographics allow you to share a bundle of information in […]
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    How to Succeed in Business Without Really… Having to Run a Business

How to Succeed in Business Without Really… Having to Run a Business

In the long-running Broadway musical, “How to Succeed in Business Without Really Trying” the lead character earns a series of promotions and accolades simply by being in the right place at the right time. He accomplishes this by following a set of simple instructions from a book. As a result he’s always well positioned to take advantage when opportunity knocks, even though he’s no expert in the business where he happens to work. In real life, as most people know, being well positioned really does play an important role in success. If only there were a set of instructions that told you when and where you needed to position yourself in order to make your way to the top. Along those lines, imagine a business that requires no physical location, no employees, no inventory and no set hours.  Think of a business where another company creates, places and pays for the bulk of the advertising to sell products, but you earn a commission when the actual sale is made. Does this sound too good to be true? Well it’s not. The sentences above describe the modern internet based business called affiliate marketing. Here’s how it works: Merchants who are looking for customers create offers through affiliate networks. Essentially they offer to pay a commission to affiliates who are willing and able to refer traffic to them. The payment is most often a percentage of sales, but sometimes it’s a flat fee for an action that costs the customer nothing, such as filling out a form. Affiliates join these networks in search of offers they are willing to promote. Usually they are looking […]

How to Start Advertising on Facebook

As the largest social network in the world, Facebook is the perfect place to start advertising your business online. Its vast network can easily connect you with millions of people all around the world or thousands of people that live just a few miles from your local business. Facebook’s huge network of personal profiles helps advertisers like you hone in on specific demographics. The social network’s advertising process is easy, adjustable, and user-friendly. There are over a million businesses that already advertise on Facebook, so its important that you make sure you go about advertising the right way, to the right people. It’s easy to start paying way too much money or to use your business page in the wrong way. So before you start advertising on Facebook, make sure you have a firm grasp of social media advertising and try to implement a few of these suggestions while you advertise on Facebook. Create a business page. The first step to advertising on Facebook is to create a profile and a business page. You should fill out as much information as possible to help your customers know who you are and what you can do for them. It’s important to keep your business page updated with current information. Accurate information will please your customers and help them more easily connect with you. Make your business page interesting. Along with filling out all of the necessary information, you will want to add an interesting profile picture and connect your page with your other social media network accounts. There are several apps that can help you create links on your […]

Optimizing Your Pinterest Pins

One of the best ways to gain the loyalty of your clients is to make their every interaction with you as smooth and easy as can be. As a business owner, it’s important to optimize every aspect of your online presence to make the customer experience more enjoyable. One way to improve your online presence is to optimize your Pinterest pins. You can create rich pins on Pinterest by including metadata tags in the HTML of your website or blog. When you add metadata to your online content it makes your pins more useful. The metadata transfers into your social media content and makes it easier for your clients to gain access to your services or products. After you add specialized HTML to your website code, information will automatically transfer to your Pinterest pins. The pins will show up with clickable tags or useful information in the description area. Metadata on Pinterest includes tags for pretty much anything. Pinterest pins support five different types of rich pins: articles, movies, places, products, or recipes. Depending on how specific you make your metadata tags you can include a variety of different tags for each type of rich pin. You can include tags for maps, addresses, phone numbers, headlines, authors, price, availability and much more. The process of adding metatags can be confusing and complicated. If you have not worked with HTML before, you might want to consider asking a developer to help you or show you how to do it for the first time. In order to apply for a rich pin […]