The term ‘Page Views’ is quite literal in its meaning: the number of pages that are viewed by a visitor on a single visit to your site or blog. This is significant in several ways. First, it adds authority to your blog in the eyes of the Search Engines. Second, it increases chances of the visitor finally clicking on an ad to leave your site (presuming you have adsense or something similar installed on each page). Third, a visitor who views several pages is clearly interested in your site, and, therefore, more likely to become a subscriber. As your list grows, so does your chance of making money. Finally, if someone is satisfied with your content, they are more likely to buy whatever you may be selling.
1. What makes for good visitor engagement?
Content does, obviously. However, the packaging matters. You can put in a ‘Related Posts’ plug-in, but that alone will not make someone click on a link. The packaging in this case is the headline. Writing great headlines is an art all on its own, and you should master this to a reasonable extent if you are going to make the best use of the said plug-in.
Think of your site as a search results page: people click on only what they find interesting. The post that is being read is, say, ‘What is Wing Chun Kung Fu’. If your related post widget displays something like ‘The Myth About Wing Chun and Street Fights’, there is a fair chance that you might get your visitor interested because ‘The Myth’ does not explain much: does Wing Chun work, or does it not work in street situations? However, if it were to read something like ‘ Wing Chun and Street Fights’, the anticipation of something interesting about to be revealed would be lost, and the visitor might come to expect a general discussion and refrain from visiting the post.
2. Drawing attention blatantly might be a good idea
Certain themes have the ‘Featured Post’ option where posts of your preference are shown right below the main navigation or on the sidebar. Choose one that does not increase site loading time and yet gives you the functionality. In addition to subtle hints (like Related Posts), openly asking your visitors to read something works too. If you subscribe to something like the ‘Heat Map Tool’ that shows where the most clicks on your blog occur, you can take a more informed decision regarding exactly where you should place the Featured Post widget.
3. Use Segmented Posts
This is where an article spans several pages and you have to keep clicking the ‘next’ link to read the post in its entirety. This is not likely to be an irritating experience for your visitors if you can break down the post in several self-contained points instead of leaving the reader hanging mid-sentence. Using appropriate and attractive images with each point (page) also helps.
4. Write a Series of Posts
This is one of the best methods also when you are trying to make a sale. Figure out a way to create a series of posts on a relevant subject that ultimately leads to the product you are selling. This works better than inserting an anchor text in the middle of your post to tell your reader that they might want to go through ‘This Post’ to read more about a certain point you are explaining at the moment. Make sure the topics are sequenced to naturally follow from one to the other. The reader should find it equally natural to read the next topic. The link to the next topic should invariably come at the end of each post. Make sure also that you keep these posts average to brief (between 700 and 500 words) and to the point: a person can only read so much.
5. Add a Site Search Widget
Again, placement is important. Place the widget right at the top of the sidebar. You might want to add one at the bottom as well if that does not clash with your site decor. This way, you will be able to provide the perfect supplement to your ‘hints’ if you have made your visitors adequately interested in your content. After all, they could be interested in something you have not highlighted but have written on.
What we have pointed out should answer your query about how to increase your page views. To make sure you are doing it right, do take care to view your Google Analytics data (you should really have an Analytics account – its free and awesome!) and streamline your strategy.
Jason Smith is an online manager for Inbound Marketing Company. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.