For small businesses and entrepreneurs some of the hardest decisions you will ever have to make will deal with your marketing strategies. Everywhere you look you will find one place telling you to do this, another telling you to do that. It can get so confusing. The thing you have to remember is that not every marketing strategy is for you. You have tons of options and you can decide which works best for your company.
When you are deciding on a marketing strategy you have to look at all the different areas of marketing. One of these marketing strategies you should take into consideration is through local business directories. I don’t mean the friendly Yellow Pages that is delivered to your door a couple times a year. I’m talking about online business directories. Everything has moved from paper and pen to the computer and Internet.
Every local business directory you are a part of is just one more way for customers to find you. If you don’t use these directories, you’re not even giving people the chance to learn out your company. Since business directories are a simple way to just get your name out there it could be worth your time and money to invest in this marketing strategy. If you don’t know where to start, here’s a list of local business directories worth looking into.
Yahoo Localworks allows you to have your presense on over 40 local business directories. It can also correct an inconsistencies in information over those directories. If you want to take advantage of everything they offer, you do have to pay a monthly fee.
YP.com (Yellow Pages)
Through YP.com you can have a free listing that includes information such as payment options, your hours and other descriptions you would find important.
With MerchantCircle you can create ads, coupons and newsletters. You can also manage your reviews and ratings. It has great reviews for being user friendly and easy to navigate.
This local business directory has 3 different listing plans. The first is free and has the least amount of features. It’s your basic package that includes your business name, phone number, website, etc. If you want to pay extra you can get features such as social media links, photos, company logo, etc.
There are tons of local business directories out there. Look into them and find out what works for you.