Oct 27

What is Affiliate Marketing?

In the world of online commerce there is probably no option more appealing to entrepreneurs than affiliate marketing. Affiliate marketing gives business people the ability to make money off of another company’s products with little overhead, no commitment, and no customers to worry about. How is this possible, you ask? It’s actually pretty simple.

Affiliate marketers help distributors make money by advertising on their behalf. When a customer clicks on an affiliate advertisement, a piece of code is attached to the customer’s internet session. If that customer then goes on to make a purchase on the distributor’s website, the affiliate makes a commission. Some affiliate arrangements even pay marketers for clicks rather than conversions. Because affiliates are paid based on the effectiveness of their ads, there is a huge incentive to create great ads and place them strategically.  

Distributors also benefit from affiliate marketing arrangements because they are giving highly-interested parties incentives to create great ads and place them effectively. They don’t even have to pay for the advertisements unless their affiliates can actually drive traffic to the website or produce sales. Affiliate marketing is a win-win situation for both affiliates and distributors.

Affiliate marketing is an effective way for bloggers to monetize their websites. If they find affiliate programs for products that their readers would be interested in, they have a perfect place to post affiliate ads and an audience of qualified buyers to click on them. Those without blogs or websites can make money with affiliate marketing too, but they typically have to spend a little bit of money on ad space in order to make a profit. One of the most effective methods of online marketing for an affiliate product is through search engine pay-per-click programs. Affiliates who bid low amounts on a large number of keywords can usually make a decent profit. Facebook and Twitter have also proven themselves as effective platforms for affiliate marketing. Facebook allows marketers to post ads that are targeted by region and interest, so it’s easy to target a specific demographic. Twitter users will sometimes set up business profiles and link to their affiliate offers in their tweets.

There are many ways for affiliate marketers to make money online. Affiliate networks like cj.com are great for aspiring affiliate marketers to find offers to get started with. More experienced affiliate marketers can sometimes work out deals with distributors that offer higher commissions and more control. Affiliate marketing is the perfect opportunity for anyone that wants to use the internet to make money independently and in their spare time.

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Dec 21

Some Rhyme & Reason To Monetizing Your Blog

If you’re not making money from your blog, you need to get up off your duff and make it happen. There is absolutely no reason why you shouldn’t be taking advantage of this opportunity. Sure, some of you purists may by calming yourself with such logic as “I don’t want to take advantage of my friends” or “Not everything is about money”. That’s all fine and dandy, but…really? I mean…really?

If these so called friends or people you don’t want to ‘take advantage of’ don’t ever spend any money on anything (food, dwelling, transportation, entertainment, etc) then I completely excuse you from advertising to them. Otherwise…get off your duff and make it happen. Besides, it’s not like you’re taking them for everything they’re worth. It’s often a mere dollar or two that you may earn from them. And not even that is guaranteed.

Ways to make money from, aka monetize, your blog are such things as adsense, affiliate marketing, and list building. With adsense you create an account with Google and have targeted ads display on your page when your readers view it. They can click or not click. It’s their call. Depending on your adsense account, you’ll have cost per click or cost per impression. Unless you have thousands reading your blog, you’ll want to stick with cost per click, as that will provide you with more money.

Affiliate marketing is simply an ad for a company with which you have a sales agreement. Let’s say you called Sony and said you wanted to sell playstations for them. They would give you an affiliate link to post on your blog. That way, you’d post a picture of a Sony Playstation on your blog, and sony would pay you a certain amount for every person who clicked on that link and purchased the unit. And in some cases, depending on the affiliate, you could even earn commission just for that person clicking the link…even if they don’t buy. Those are the exception though, and not the rule.

All the successful internet and Real Estate consultants will tell you the same thing. Entrepreneurs really should be monetizing their blogs, and other websites. It’s all about the upsell. PMI education faculty, who specialize in helping people do more with their business, will have you set this up as one of the first items of business. It’s a great start into the ecommerce world and the world of entrepreneurship.

Convinced? Trust me, there are many ways to monetize your blog without it looking like you’ve sold out. That’s part of the art. You don’t want your blog to turn away readers because you’re hitting them so hard with ads. And like I said in the beginning, if you’re not yet making money from your blog…get off your duff!

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