For the past year, the phrase “Content is King” has become THE buzz-phrase in the marketing community. It seems like every seminar, webinar and keynote speaker has touched on the subject in one form or another. And for good reason. … Continue reading
I doubt I’m the only person that has noticed the advertising campaign that Bing has going. They have commercials all over the TV, the Internet and even the radio. They have extended a challenge to all Google users to try … Continue reading
On June 24, Google confirmed their business was being investigated by the U.S. Federal Trade Commission (FTC). Allegedly, the FTC is trying to gather information on Google’s search algorithms, updates, how they work, etc. This investigation isn’t the result of … Continue reading
Google has a long history of failed social media attempts – perhaps most prominent are Google Wave and Google Buzz. Google recently announced +1, but it’s too soon to tell how that is going to work out. They were late … Continue reading
Last week, The Daily Beast broke the story about Facebook hiring a PR firm to smear Google. Meant to be a secret, Facebook worked with Burson-Marsteller to generate this negative buzz about Google. When the plot was discovered, a Facebook … Continue reading
I’ve written before about Apple’s marketing strategy (which boils down to selling an overpriced, slightly-above-average product, only to belittle it as a shoddy and sub-par product when they release the marginally better version a year later). It seems their business … Continue reading
Google, if you’re reading this, know that I love you and need you and I want to remain friends. J.C. Penney, if you’re also reading this, know that’s I’m on your side and am a very big fan of cuff … Continue reading
The geniuses at Google have come up with a cutting-edge algorithm, taking user-specific inputs and generating better search results. That algorithm? They’ve started asking people what sites they don’t want to see. A new chrome extension will allow users to … Continue reading
Here’s the short version: A man running an online business (allegedly) intentionally harassed and aggravated customers with the hope they would go online and complain. When these upset customers complained, they would not only include the name of his company … Continue reading
Last week, Google unveiled its new Google Instant which produces search results as you type. Their reason for the service was, at least in part, to save people time. The average search, from typing in the search to selecting a … Continue reading