Chances are that if you’ve been alive for at least a year, you’ve received an autoresponder. Anytime you’ve received an automatic message that said something along the lines of “Thanks for your request (order, question, etc)! We’ll get back to you in 24-48 hours!”, it’s an autoresponder. It’s that company simply trying to reassure you that your message was received and they’re working on it. Mainly, it’s a feel good thing.
PMI coaching has long been a fan of autoresponders, and uses them on many of their products. Especially recommended for entrepreneurs, these handy emails can help any business owner gain a slight edge in success over their competition. Customers like to know that they’re being taken care of, especially when they can’t see it.
Internet entrepreneurs will especially want to pay attention to using autoresponders to fulfill parts of their products. If there are any processes that you go through on a regular basis, which are almost always the same, you should set up autoresponders. For example, if you have to write out an email after every order you receive…you’re wasting TONS of valuable time. What you need to do is get a management system (there are plenty of free or inexpensive ones out there) to help you keep track of your business and send autoresponders.
Now, every time someone wants to learn more about your particular industry or business, you can set up a system that will provide them training without ever moving a muscle. Simply instruct them to send an email to firstname.lastname@example.org (or whatever your domain is) and have that email address automatically put them into a group which starts a process to send them 4 or 5 informative emails over a period of 1-2 weeks. SO much easier than doing it all on a case by case basis. And as the Professional Marketing International Real Estate or Internet coaches and consultants will teach you, “Time is Money”!