This topic has changed significantly over the past 10 years because of the immense growth in internet activity. There are only so many words and letters in the alphabet, and chances are you won’t get the first domain you’re looking for. Nor will people sell their domain names to you for a low price in most cases. The good news, however, is that if you’re creative…you won’t have to worry about it!
For example, Myspace, Facebook, Twitter, YouTube, Craigslist, Google, etc are all words that while just about everyone knows what they are today, no one knew about them before they got started. For that reason, they probably didn’t have to fight over their domain names. The other HUGE benefit of choosing an unknown name is that you won’t have to compete with other people for keywords and placement in the search engine results. In other words, I’m pretty sure no one was ever searching for ‘Twitter’ before Twitter got its start.
Now, if you can be creative with your domain name, I suggest it for the aforementioned reasons. However, if that’s not going to be possible, you need to figure out what keywords are going to be most relevant to your product or service…and which aren’t already too popular on the internet.
For example, if you have a product that people will use at the beach, chances are that the keyword ‘beach’ is going to be quite difficult to make a name for yourself as thousands of other companies and websites will already be competing for the same word. But if your product is a beach toy for toddlers which has batteries and make noises, then you’ll want to see how many variations you can come up with which refer to the other words. Toddlers could be kids, children, tots, etc. You get the idea.
The coaches at PMI have extensive experience in helping internet or Real Estate entrepreneurs create an online presence. Their success team spends every hour of their workday consulting clients with the most effective strategies available, as well as providing them with products and services which streamline the process.
If you’re tempted to just pick a random domain, I strongly suggest you do your homework first. Doing your research could literally save you over a hundred hours of your time…not to mention hundreds of dollars after all is said and done.
Where do I get a cheap domain name?
Glad you asked! We recommend Discover Discount Domains